Defined by founders passionate about PIB risks

UpRoot is building a portfolio of early-stage companies focused on supporting their customers manage PIB risk in our new climate reality.

Leveraging advanced sex pheromone synthesis, Molecular Attraction's platform disrupts the breeding cycles of invasive species - a critical capability as climate change accelerates vector migration.

As UpRoot’s first investment, Molecular Attraction is an example of our shared thesis: true climate resilience requires moving beyond reaction and towards proactive, biologically intelligent control systems- one of the novel solutions in PIB risk.

More companies building to control PIB risk coming soon…